How airlines company use Propaganda technique in Advertising Research Paper

How airlines company use Propaganda technique in Advertising - Research Paper Example McGarry sees propaganda as undermining the will; Lopez & Thompson see it in the context of engagement. Others go further to equate propaganda with marketing dictatorship (Brady, 15). By clarifying and redefining the nature of propaganda in the modern context of advertising, it is possible to conceive of the ethical use of propaganda by a firm to market its product. Businesses that produce intangibles such as services would benefit most by the creative use of propaganda. Context/Problem The global market for air passenger transport has grown exponentially, averaging 5% growth each year for the past 30 years. There are more than 2,000 airlines that operate more than 23,000 aircraft, serving over 3,700 airports, making 28 million scheduled flights and transporting over 2 billion passengers (IMAP, 2011). At the same time, demand for passenger flight has significantly decreased as a result of the World Trade Center and Pentagon attacks in September 11, 2001, involving the hijacking and cr ash of three commercial aircraft, although the market has somewhat recovered since then. The increase in capacity for flights and fluctuations in demand due to political concerns has constricted the market for airlines and heightened competition among the industry players. At the same time, the cost of aviation fuel has been rising, putting further pressure on airline companies’ already narrow profit margins. Already, the International Air Transport Association (IATA) has predicted a â€Å"gloomy picture† for the global aviation industry from 2012 and beyond, due to the weak global economy and high jet fuel prices (Ciuci Consulting 16). In order to attract customers, airline companies, would resort to a number of solutions to increase sales, such a low-cost air travel and no-frills flight (Lyth 1). Among the solutions any business would explore is creative advertising, which includes propaganda. The difference between propaganda and the regular advertising is that prop aganda tends to be more persuasive and others say more invasive, making use of imagery to aggressively forward a specific message, and playing more to human emotion rather than intellectual reasoning in delivering that message. In the course of striking an emotional chord, it is implied by many that the message delivered stretches the truth and takes advantage of the psychological soft spot in potential customers. The problem therefore that this dissertation seeks to resolve is to determine how airline companies use propaganda techniques in advertising, the effectiveness of propaganda in enhancing enplanement, and whether such practices are perceived as being within or outside the boundaries of business ethics. The study’s contribution to academic literature is its determination of where the demarcation lies between ethical and unethical advertising practice with regard to propaganda techniques, as applied to the airline industry. Key Terms Propaganda – The term propag anda used in its generic sense refers to â€Å"ideas, facts or allegations spread to further one’s cause or damage an opposing cause† (Merriam-Webster). On the negative extreme propaganda is taken to mean â€Å"ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.†

Facebook Essay Example | Topics and Well Written Essays - 3750 words

Facebook - Essay Example The co-founder of Facebook, Mark Zuckerberg, had been accused of stealing the concept of Facebook from three students in Harvard University. However, he won his case against them and cleared any misconceptions about the source of the concept. Facebook was launched when the idea of social networking sites had already been circulated on the web in the form of MySpace, Orkut etc. These competitors were overshadowed by the inventive ideas and features of Facebook. It is a matter of time until another interesting idea makes its way to the top rank and supersedes Facebook. External and internal analysis has been conducted regarding Facebook to facilitate the continuation of the achievement of its goals and objectives. Other than the constant threat of the initiation of an even more inventive idea, Facebook is starting to face ‘Facebook Fatigue’ from the users due to the extensive usage of the same features. Few strategies have been proposed in the report that can be useful for Facebook to improve their service and achieve their goals and objectives. The need of the hour is to inhibit the adaptation of third party applications to ensure greater security, offer new features and functions to handle ‘Facebook Fatigue’ and reduce the number of advertisements display for the users. Facebook 1. Introduction Facebook is a social networking site that has leaped mankind to a new level of social networking; in terms of greater interactivity and communication. It is not only considered as a mechanism to communicate, but also an effective medium to share different types of multimedia, like videos, images, documents etc. It enables the users to stay in touch with their friends, colleagues, family and strangers who might have similar interests or hobbies. It is a global platform where an individual from any race or religion can become a member to communicate with his peers. Facebook has become the most commonly adopted social networking site in the prevail ing times since they have greater number of registered users every day; Facebook shows records that on average, 100 million users access the respective website every day. This report discusses different aspects of the social networking site and how the respective company has gained the status of one of the leading companies in the world. The core objectives and mission statement of the company has also been included to communicate the core values of the company. External, as well as internal analysis has been done for the company to identify the strengths, weaknesses, threats and opportunities for the company. An important and final aspect of this report is the proposal of effective strategies to facilitate the achievement of the goals of the company, along with the strategic plans to implement the propositions in the company. The financial impacts of the propositions have not been analyzed in the report due to the unavailability of extensive financial information from Facebook. It is also recommended that some of the proposals should be implemented after attaining feedback from the user to ensure that the tedious task of implementing the changes would cause a positive effect on the users, such as the provision of customization options, lessening of advertisements on profile pages. 2. Company Overview Mark Zuckerberg is one of the main founders of the company. Womack stated that the annual revenues of 2010 amounted to around $2 billion. It has been ranked as the 3rd largest IT company in the world, behind Microsoft and Google. Womack also provided the information that the founder was named as the â€Å"Person of the Year† by Time Magazine in 2010. The value of the company has